Theresa believes that any brand’s journey begins with getting to the heart of the brand and understanding its true essence. Only then can a company develop strategically and align the business needs and goals to what differentiates itself from the competition. Theresa found her true calling in the Visual Communication program at Herron School of Art and Design. She focused on innovative problem-solving techniques, creative processes, and innovative approaches to solving organizational and social problems through design thinking.
It’s second nature for Theresa to talk about various branding and marketing challenges that many companies are facing today and translates those into action items. She has been known to help clients achieve greater brand awareness, find differentiation in cluttered markets, and has a knack at helping even the most resistant company find their true message and story.